We build growth engines, not slide decks
A small team of operators, engineers, and creatives who make the work and build the systems that carry it.
Creative production plus the engineering behind it. Systems that let a small brand show up like a big one, without the headcount.
Born in Dubai, built for the world
iSkale is a marketing and engineering company headquartered in Dubai, UAE. We run social media, build automation and AI agents, and ship custom software for small and mid-size businesses across the Gulf region and beyond.
iSkale started when Stefano Giuliani and Henry Batrouni, an operator with fifteen years of Dubai brands behind him and an engineer who builds AI systems, agreed on the same thing: the social media industry needed a fundamental shift. Agencies were still running the 2015 playbook of manual calendars and recycled captions, and charging for the headcount it took. We built iSkale the other way, with a real creative team on the front and systems underneath that take the repetitive work. Every partnership is built to perform, and we answer for the numbers.
What drives everything we do
Three principles that guide every decision at iSkale.
Hybrid by Design
Real creatives and real engineers on the same team, with automation carrying the repetitive weight.
Operator-Led
We build, execute, and iterate alongside you. Operators who stay on the work after the plan is signed.
Equity Alignment
Skin in the game. We align our success with yours through performance incentives.
Want to join us or work with us?
Whether you're a brand looking to scale or a builder who wants to shape the future of social media, let's talk.